TRU unveils updated logo to match new branding

TRU's new logo (top) meant to match with the university's new branding. Below, its old logo used since 2005.

TRU’s new logo (top) meant to match with the university’s new branding. Below, its old logo used since 2005.

Thompson Rivers University has updated its logo to match its new branding that was launched earlier this year.

The new logo features a bold typeface and single-colour shield, in contrast with the leaner typeface and multi-colour shield used since 2005.

TRU says the new typeface and “streamlined” shield design is meant to be a “reflection of the purposefulness and confidence” of the new “Find Your TRU” brand launched in February.