TRU students aim to bring international acclamation to TRU and Kamloops through music and dance
Are you ready to “shake it” this fall? One new campus club certainly is. Through song and dance, these students plan to put TRU and Kamloops on the world stage. TRU LipDub hopes to bring hundreds if not thousands of people together from all over to show the international community what it’s like to live, work and learn at TRU.
So what exactly is a lip dub? Originating about a decade ago, lip dubs took European universities by storm as they became a fun and enjoyable way of bringing people together through spontaneity and participation. Their popularity rose when YouTube and social media cropped up. Now most universities from all over the globe have a lip dub to call their own.
TRU LipDub’s assistant director for PR and camera, Miranda Kennedy Smith, describes lip dubs as “organized chaos.” By adding their own set of rules, main characters and a storyline, TRU LipDub hopes to engage potential students around the globe. Suraj Shah, TRU LipDub director said the idea is to give students a sense of involvement on campus.
Shah, an international marketing ambassador for TRU World, started the club as a way to make TRU popular while having fun at the same time.
“I want future students to watch these videos and decide, ‘Hey, this looks fun, I want to be a part of this university.’” Shah admitted that as far as lip dubs go, TRU has been a little late to the game and that he has been wanting to do this for quite a while.
Shah and his team are wanting to flesh out their cast of singers and dancers before the big day in October.
“The more the better. I’d be happy with a thousand,” he said.
Shah said he and his team will be releasing teasers before the lip dub is done and plans to involve himself in campus events.
When it comes to the budget, the club is registered as a student club under TRUSU. They plan to use student-owned cameras and aerial photography to pull off their shots. TRU LipDub is also supported by TRU World and the Marketing and Communication Department at TRU. Although their production costs may run into five digits, they aren’t looking to make any kind of profit. Any funds raised which are not used will go to the Canadian Cancer Society.
After filming, production and editing will last three to four weeks. A 35-member team will tackle the project with everyone from photographers and DJs, to stylists and accountants. The production crew itself is part of another club as well, the Online Media Club, which plans to use their set of skills to create more than just lip dubs.
“We will do a lot more videos after the lip dubs. They might be smaller, but will have the same impact. These videos could range from social experiments to pranks, or even possibly a talk show.”
TRU LipDub also plans to compete with universities around the world for the title of best lip dub of the year, but the competition isn’t the club’s main focus.
“On YouTube, you can watch other universities lip dubs. When you go to the comments section, you’ll see people saying, ‘I chose this university because of this lip dub,’” Shah said.