JobFest: A rock ‘n’ roll way to promote job market awareness

Samantha Garvey, Roving Editor Ω

The campus was treated to more live music tied to awareness campaigns as JobFest, a provincial government initiative to inform youth about today’s job market, took the stage, Thursday, Sept. 27.

Arranged by the Career Education Department on campus and third-party marketing company Inventa, JobFest parked itself outside the west entrance to Old Main, with a stage and tents for information, swag and interactive job-related activities. The event was completely funded by the provincial Ministry of Jobs, Tourism and Innovation.

The event kicked off at 2 p.m. and lasted until 8 p.m. Event organizers estimated 350 students visited and accessed the tools.

Featured was the headliner Vancouver band, Halfway to Hollywood, as well as local talent Jodi Doidge and Mohsin Zaman. Throughout the musical acts were speeches from Kamloops workforce leaders including Mike Miltimore, president of Lee’s Music, Todd Stone, president and CEO of iCompass, and Kevin Cudmore, manager of development and assessment of Automotive Training Standards organization.

The provincial government was highlighting its online tools and resources for job seekers.

“We hope it’s fun as well as informative,” said Shawn Read, student employment coordinator with the Career Education Department at TRU.

While he admitted there are many challenges within the job market, there are ways to overcome and land a rewarding career.

He said in order to successfully find a job, it is important for students to connect their learning objectives with employment goals and often students have too narrow a scope.

“The more flexible and more mobile [graduating students] are, the more successful they’ll be in transitioning to the world of work,” he said.

Read said raising awareness of the methods to land a job was the goal, as well as promoting the Career Education Department and the services it offers.

Although a large crowd never formed, the performers had zeal and the campus had more energy because of them, whether or not TRU students came in search of career advice.

JobFest will be visiting more than 50 locations throughout the province this fall.

For more information and to access the online tools and resources visit

No Responses